About us

I am thrilled to welcome you to Nela, our online haven of style and self-expression. I'm Elsie Medina, the proud owner and curator of this unique space. My journey to creating Nela is a tale of transformation, resilience, and the unwavering belief that every woman deserves to feel empowered and confident in her own skin.

After dedicating 16 years to the pharmaceutical industry as a Medical Sales Representative in San Juan, Puerto Rico, life threw me an unexpected curveball—I was laid off. In that moment of uncertainty, I found an opportunity to rediscover my passions and redefine my path. It was time to embark on a new adventure, and thus, Nela was born.

As you navigate through our boutique, you'll discover a curated selection of pieces that embody the latest trends while staying true to timeless elegance. 

Nela is more than just an online store; it's a destination where fashion meets empowerment.

Thank you for joining us on this exciting journey. Your confidence is the key, and we're here to help you unlock the door to your unique style.

With love,

Elsie Medina

Owner, Nela